1What is the Cashflow Coaches Scaling System?
It is the whole path from a stranger seeing an ad to cash in your account, built for you. One funnel brings in the leads. Around it we build the ads, the follow-up, the booking flow, the sales team process and the tracking. We call each funnel an engine.
It is for info businesses: coaches, consultants, experts and course creators with an offer that already sells. It scales an offer that closes. It cannot make one close. If yours has not sold yet, we tell you to fix that first.
A webinar is one channel, not the whole business. Some offers sell better from a short video, a community or a cheap first purchase. So the system has four engines, and we install the one that fits your offer first.
2The four engines: which one fits your offer?
| Engine | How it sells | Best when |
|---|---|---|
| The Webinar Engine | Cold ads invite people to a free live training. At the end you make an offer, and the right people book a call. | Your offer needs some teaching, sells for $5,000 or more, and you can present live once a week. |
| The VSL Engine | Cold ads send people to a short sales video, then a few questions and a calendar. It runs every day. | You want calls booked every day without a live session, or your ad budget is smaller. |
| The Skool Engine | Ads bring people into a free Skool community. A low-ticket offer and a paid tier sit inside, and the most serious members book a call. | You want a community and recurring revenue that feed your high-ticket program. |
| The Ascension Ladder | A low-ticket first purchase pays for the traffic. A clear next step leads buyers up to your high-ticket offer. | You already have an audience or a cheaper offer, but no path from the first sale to the big one. |
The Webinar Engine is our flagship. Most clients start with one engine. Once it books calls at a profit, a second engine can run on the same list and the same sales team. For every funnel side by side, see types of funnels.
3The 12 steps, from offer check to scaling
Every engine runs on the same 12 steps. Each step has one job and one number. When a funnel stops working, one of these numbers has dropped, so we fix that step and leave the rest alone.
- Offer checkWe look at your price, who buys, how your calls close and what your clients get. Then we pick the engine. If the offer has not sold yet, we stop here and tell you.The number it moves: cash per booked call.
- Avatar and proof miningWe go through your recorded sales calls and your client results. We pull out the words buyers use, the questions they ask most and the objections that stop them. Every ad, page and script is written from these.The number it moves: ad click rate.
- AdsWe write, design and launch the ads from your own ad account. You start with 30 static ads and never open Ads Manager. Only 1 or 2 out of every 30 ads tend to win, so we launch enough to find them.The number it moves: cost per lead.One client: $54,505 spent, 4.9% clicked, $11.49 per sign-up.
- Funnel pagesThe registration or opt-in page, the VSL page or the Skool About page, and a confirmation page with a short video that tells people why to show up. One promise and one action per page.The number it moves: opt-in rate.
- The main assetThe webinar deck and script, the VSL script, or the Skool group with its first lessons and paid tier. We write it from your stories and your clients' own words. You record it from our scripts.The number it moves: booking rate.
- Email and text follow-upReminders before the webinar or the call. After it, a different path for each group: booked, saw the offer and did not book, left early, missed it.The number it moves: attendance.2.6M emails in 90 days. 71.86% opened, 10.05% clicked.
- Booking with qualifying questionsA few questions and the calendar in one flow. Leave halfway and we still save the lead. Then reminders go out until the call.The number it moves: booked calls.664 calls booked in three months.
- Setter and closer scriptsSetters call and text every lead fast. Closers take the calls. We write the scripts for both. Only about 10% of leads book on their own, so the calls to the rest matter as much as the funnel.The number it moves: leads who book a call.
- Call reviewsWe review recorded sales calls, find where deals are lost and fix the script. A leaderboard keeps the team sharp.The number it moves: close rate.One client's month: $132K, up 147%.
- Tracking in CashTracker.ioOur own tracking software. Ad spend, booked calls, show rate, close rate and cash, all on one screen. You see every dollar.The number it moves: return on ad spend.One webinar: $8,836 in ads, $326,552 back. That is 36.96x.
- The 10-day follow-upMost of a webinar's cash comes in the 10 days after it. Setters call the attendees who did not book first, then the people who registered and missed it. The replay runs 5 to 6 days with a real deadline. Done in that order, it can roughly double a webinar's return.The number it moves: revenue per registrant.
- Weekly optimisation and scalingEvery week we read the numbers, find the weakest step and fix that one. Wait for two profitable webinars in a row before you scale. Then we add spend, and later a second engine.The number it moves: cash collected each month.
Results above are from real clients and are not typical. To find which of these steps is weakest in your business today, find your bottleneck.
4What you get with each engine
Every engine comes with the same base:
- 30 static ads, written, designed and launched from your own ad account
- Email and text follow-up, written from your stories
- A booking flow with qualifying questions and reminders until the call
- Setter and closer scripts, plus reviews of your recorded calls
- Tracking in CashTracker.io
- 30 days with us after launch, fixing the weak steps
The Webinar Engine
- A registration page, and a confirmation page with a short video
- The 90-minute webinar deck and script, written offer slide first
- Reminder emails and texts before each webinar
- Four follow-up paths after it: booked, saw the offer and did not book, left early, missed it
- A replay sequence of 5 to 6 days with a real deadline
- The setter call order for the 10 days after each webinar
The full build is on the done-for-you webinar funnel page.
The VSL Engine
- An opt-in page, so every lead gets a call and emails
- The VSL script in seven sections, written from your real sales calls
- The VSL page, with the apply button shown once the video reaches the offer
- About three questions and the calendar in one flow
- A confirmation page video that gets people ready for the call
- Follow-up that reminds everyone until they show up
The full build is on the done-for-you VSL funnel page.
The Skool Engine
- Meta ads that send cold people into your free Skool community
- The About page, the walkthrough video script, the first lessons and a quick win for day one
- A low-ticket offer inside the free group
- A paid tier with monthly and yearly prices
- The path from the paid tier to a booked call for your high-ticket program
Anshjeet Singh has won the Skool Games twice, and his team has scaled 350+ Skool communities. More on growing a Skool community.
The Ascension Ladder
- A low-ticket front end people can buy without a call, priced to pay for the traffic
- A clear next step from that first purchase into your high-ticket offer
- A booking flow with qualifying questions, so only real buyers reach a call
- Follow-up that keeps buyers warm between the first purchase and the call
- Where it fits, a members club or paid community as the back end, so each month does not start at zero
See it in the Karl Yombom and Dr Daniel Moses case studies.
See If You Qualify
We'll tell you which engine fits and which step we'd fix first.
5Two ways in: a new build, or we grade your funnel first
A. Build a new engine in 14 days
For an offer that sells on referrals, content or warm leads, with no cold channel that works yet.
- We pick the engine with you on the kickoff call
- We run all 12 steps and build everything listed above
- Live in 14 days, or we keep working for free
- A one-time five-figure install, with the exact number on the call
B. We grade your existing funnel first
For a webinar or VSL that is already running but not paying.
- You share your ad account, the webinar or VSL, and your recorded sales calls
- We grade each of the 12 steps against its number
- We name the weakest step and fix that one first
- Then we decide with you whether anything else needs a rebuild
Ad spend is separate on both, paid to Meta from your own account. There is no retainer to start. The investment is discussed on the call.
The numbers we grade a webinar against
Operators running high ticket webinars on cold traffic commonly report these numbers. They are not Cashflow Coaches results.
| Step | Benchmark |
|---|---|
| Cost per registrant | $10 to $15 great, $15 to $20 average, over $30 rarely works |
| Live attendance | 30% great, about 20% average, 10% to 15% means something is broken |
| Attendees at the pitch who book | about 30% |
| Show rate on those calls | 70% or better |
| Close rate on calls that show | 35% or better |
| Return on ad spend | 3x to 5x when it works; about break-even when it does not |
To grade your own numbers now, use the webinar funnel math tool. It names your weakest step.
6The 14-day build, day by day
| When | We do | You do |
|---|---|---|
| Day 1 | Kickoff call. Offer check, and we pick the engine. We learn your buyers and your best client stories. | Join the call |
| Days 1 to 3 | Mine your sales calls and client results. Plan the ads, the pages and the main asset. | Send logins and access within 72 hours |
| Days 3 to 6 | Write the webinar, the VSL or the Skool About page, plus the pages, emails, texts, sales scripts and the scripts for your three videos | Approve each piece within 48 hours |
| Days 6 to 9 | Design the 30 ads. Build the pages, the booking flow and the tracking in CashTracker.io. | Record your three videos within 72 hours of getting the scripts |
| By day 12 | Set up the ad campaigns and test every link, form and reminder | Fund your ad account |
| Days 13 to 14 | Go live. Ads run, leads come in, calls start to book. | Get ready to take calls |
| Next 30 days | Read the numbers every week and fix the weakest step until it is booking calls | Take the calls |
The guarantee: if the full system isn't live and taking bookings within 14 days of kickoff, we keep working for free until it is. The clock pauses while a step is waiting on you. We do not guarantee revenue, and you should be careful of anyone who does.
7What it has done for named clients
We were doing around 60K, 80K a month. In the first three months we did around 200K. I went from one closer to four closers plus multiple setters.John Duda
From what Ansh has brought in this week, I can go buy two more of these.Blake Mathews, e-com offer
Off this webinar we are at 43X ROAS. $10K makes $430,000.Blake Mathews, e-com offer
Working with Ansh has been a total game changer. Our biggest win was building out an online community, which now serves as a launching pad for all of my digital products.Nick Slater, creator and coach
He's been able to help in creating funnels, automations, marketing strategies and sales strategies for our private members club. I highly recommend him.Dr Daniel Moses, real estate coach. Read the case study
Karl Yombom went from $15K months to $95K cash collected in a month, after we built a low-ticket front end and an ascension path under his content. Minje Kim had reach and no offer. We built the offer and a community: 14M views in 14 days, a $40K a month community and $30K in ascension.
$0 to $1,230,101 in 60 days on cold traffic webinars, from 300+ booked calls. Read the case study.
More results: $40,000 collected on $710 of Meta ads, $66 per booked call on a $15,000 B2B offer, 23,403 free and 659 paid Skool members and a paid community at $143K a year. Every result here is from a real client. None of them is typical. See all case studies.
Find the exact bottleneck in your business
Frequently asked questions
What is the Cashflow Coaches Scaling System?
The Cashflow Coaches Scaling System is a done-for-you client acquisition system for coaches, consultants and experts, built by Cashflow Coaches (founded by Anshjeet Singh). It installs one of four funnels (the Webinar Engine, the VSL Engine, the Skool Engine or the Ascension Ladder) with ads, follow-up, booking, a sales team process and tracking, live in 14 days.
Which engine fits my business?
Pick the Webinar Engine if your offer needs some teaching, sells for $5,000 or more and you can present live once a week. Pick the VSL Engine if you want calls booked every day without a live session, or your ad budget is smaller. Pick the Skool Engine if you want a community and recurring revenue that feed your high-ticket program. Pick the Ascension Ladder if you already sell something cheaper and need a path up to the big offer. We choose it with you on the call.
How long does it take?
The engine is built and live in 14 days from kickoff. If it is not live and taking bookings by then, we keep working for free until it is. The clock pauses while a step is waiting on you. After launch we stay with you for 30 more days and fix the weak steps.
What do I need to have?
An offer that already sells. Someone to take the sales calls, you or a closer. An ad budget from $150 a day, paid to Meta from your own account. And a few hours: send access within 72 hours, record three short videos within 72 hours of getting the scripts, and approve each piece within 48 hours.
Do you guarantee revenue?
No. We guarantee the build: live and taking bookings within 14 days of kickoff, or we keep working for free until it is. Revenue depends on your offer, your market, your ad spend and your sales team, so be careful of anyone who guarantees it.
Who runs the sales calls?
Your team does. Closers take the calls and setters call and text every lead. We write the scripts for both, review the recorded calls and fix what loses deals. If you need setters or closers, we help you hire them.
How is it different from an agency that only runs ads?
Ads are one of the 12 steps. An ads-only agency leaves the pages, the follow-up, the booking flow, the sales scripts and the tracking to you, and those are where most funnels leak. We build all of it, as a one-time install with no retainer to start, and you own the ad account, pages, list and data.
$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Keep reading: Done-for-you webinar funnelDone-for-you VSLGrow a Skool communityClient acquisition systemAgency vs done-for-youCase studies
Benchmarks on this page are what other operators commonly report. They are not Cashflow Coaches results and not a promise. Every real result on this page is a past result from a specific client. None of them is typical.