1A funding education offer stuck at $12K a month
The client, John Duda, sells funding and credit education through a free community and a paid tier. This page does not name the business.
| Starting point | Number |
|---|---|
| Revenue before we came in | $12K a month |
| Same thing, for a year | about $144K |
| Offer type | Funding and credit education |
No flow of new members and no path up
A free group with no steady flow of new members does not grow, and a paid tier with no path into it does not fill up.
The job was to move strangers into the free group, free members into a low-ticket offer, and the most serious buyers onto a sales call for the high-ticket program.
2What we built: a free group with something to buy at every level
Meta ads
We built Meta ads that send cold people into the free Skool community.
The free Skool community
People join for free. Its about box leads with promises about funding, referrals and earning per deal. It grew to 23,403 members.
A low-ticket offer inside
Inside the free group, members are offered something small to buy. That is the first payment.
The paid tier
Above the free group sits a paid group at $697 a year. 659 members pay for it.
Booked calls for the high-ticket program
The most serious members book a call for the high-ticket program.
A sales team
The calls are worked by a sales team, who close the high-ticket sales.
3$415K collected in 2026, plus $150,000 on Skool and Whop
- Before$12K a month
The offer was doing $12K a month before we came in.
- Day of post$415K collected, plus $150,000
$415K on the payment account since January 2026. Another $150,000 came in through Skool and Whop on top of that.
- Day before$15,026 in one day
11 payments from 3 customers. The post called it consistent $10K days back to back.
4659 of 23,403 free members pay, about 2.8%
| Step | What we measured | Number |
|---|---|---|
| Free Skool community | Members | 23,403 |
| Free Skool community | Online when captured | 143 |
| Paid tier | Members | 659 |
| Paid tier | Price | $697 a year |
| Cash | One day (11 payments, 3 customers) | $15,026 |
| Cash | Through Skool and Whop | $150,000 |
| Cash | Payment account, January 2026 to the post | $415K |
| Ratio | How it is worked out | Result |
|---|---|---|
| Free members who pay for the paid tier | 659 ÷ 23,403 | about 2.8% |
| Paid tier, per year | 659 × $697 (our home page says about $459,000) | about $459,300 |
| Paid tier, per month | $697 ÷ 12 | about $58 |
| Cash per customer on the posted day | $15,026 ÷ 3 | about $5,009 |
The average paid membership is about $50 a month. $697 a year is about $58 a month, so the paid tier is priced close to normal. The money is in the number of members and in what sits above the paid tier.
Annual plans usually come with about a 17% discount and lower churn. This paid tier is sold by the year.
About 10% of people who join a free community end up buying, when a third of them get onto calls and 30% to 50% of those close. Here 2.8% buy the paid tier alone.
Run it on your numbers
Paid tier only. Low-ticket and high-ticket sales sit on top.
5$415K collected, 23.4k free and 659 paid members
See If You Qualify
Bring your free and paid member counts from the tool above. We'll go through your numbers together and tell you what we would build first.
6Every level needs a next thing to buy, up to a sales call
1. A free door that kept getting new people
Meta ads sent cold people into the free group. That is how it reached 23,403 members.
2. Something to buy at every level
A low-ticket offer inside the free group. A paid tier at $697 a year. A high-ticket program on a call. A member can say yes to the next step whenever they are ready.
3. Calls for the people ready to go big
On one posted day, 3 customers paid $15,026 between them, about $5,009 each. That kind of number does not come from a $58 a month tier alone.
Putting a group in front of sales calls can drop cost per call from about $250 to about $40. The group warms people up before they ever talk to sales.
What to copy this week
- Count your free and paid members. Paid divided by free is your conversion. Write it down.
- Write the next step for each level. Free to low ticket. Low ticket to paid. Paid to a call. If a step is missing, that is the gap.
- Add a low-ticket offer inside your free group. Something small that gets a first payment.
- Offer the paid tier by the year. Annual plans keep members longer.
- Put a book-a-call link where serious members see it. The biggest buyers need a clear way to talk to you.
- Send new people into the group every week. Ads, content or both. A group with no new members goes quiet.
7Build it yourself with Claude
Free Claude skill: download the Skool community launch plan. It plans a community that feeds a bigger offer: the launch, getting members in, and the path from member to booked call.
8Want this built for you?
Not sure which step is leaking in your business? Take the bottleneck quiz first. If you already know, book a call and we will go through your numbers together and tell you what we would build first.
Find the exact bottleneck in your business
Frequently asked questions
What does a profitable Skool community look like?
In this case, a free group of 23,403 members feeding a paid tier of 659 members at $697 a year, plus a low-ticket offer and booked calls for a high-ticket program. The offer went from $12K a month to $415K collected in 2026, plus $150,000 on Skool and Whop. Not typical.
How much money can a Skool community make?
This paid tier alone, 659 members at $697 a year, is about $459,000 a year. Separately, the posts show $415K collected on its payment account in 2026 and $150,000 through Skool and Whop. Your numbers will depend on your offer, price and members.
What percentage of free Skool members pay?
Here, 659 of 23,403, about 2.8%, pay for the paid tier. Operators commonly report that about 10% of free community joiners buy something once calls are part of the path.
Should a Skool community be monthly or yearly?
This paid tier is sold at $697 a year. Operators commonly report that annual plans come with about a 17% discount and lower churn.
How do you get members into a free Skool community?
Here, Meta ads sent cold people into the free group. Inside it, a low-ticket offer gave members a first thing to buy.
Where do the high-ticket sales come from?
The most serious members book a call for the high-ticket program, and a sales team works those calls. On one posted day, 11 payments from 3 customers came to $15,026.
What did Cashflow Coaches build?
Meta ads into a free Skool community, a low-ticket offer inside it, and booked calls for the high-ticket program, worked by a sales team.
Is this result typical?
No. It is a real result from one client. Your result depends on your offer, your price, your market, your ad spend and your sales team. Cashflow Coaches does not guarantee revenue.
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$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Keep reading: All case studies$0 to $1.23M in 60 days$40,000 on $710 of adsSkool communities guideDone-for-you Skool growthClient acquisition systemFind your bottleneck (quiz)
Results are not typical. The business in this case is not named on this page. Free-to-paid rate, yearly paid-tier revenue and cash per customer are worked out from the figures shown, not read off a screen. Every figure on this page comes from a client's payment dashboard or a post we published at the time. It is a past result from one specific business, not a promise of what you will make. Your results depend on your offer, your price, your market, your ad spend, your sales team and your own effort. Names, emails and payer details in the screenshots are blurred.