1Which webinar platform is best?
Our picks for a coach or expert selling a $3,000 and up offer on a call.
| Your situation | Our pick | Why |
|---|---|---|
| Live sales webinar, cold traffic | WebinarJam | Built for selling: timed offers, big rooms, replays |
| Live, warm or B2B audience | Zoom Webinars | Everyone already has it, so fewer tech drop-offs |
| Recorded webinar on a schedule | EverWebinar | Made for evergreen sales webinars |
| Recorded, wants real chat replies | eWebinar | Lets you answer chat later, by email |
| B2B demos and lead gen | Livestorm or Demio | Clean browser rooms, CRM links, polished look |
| Live and recorded in one tool | Demio or WebinarNinja | Both modes on one plan |
| You care most about the recording | Riverside | Best for a clean recording to reuse as content |
$145.7K in 2.5 weeksCold traffic, a brand new industry
$179,100 in 7 daysOne webinar week
50x ROAS$15K collected before noonReal screenshots from our clients and our stories. Not typical.
2Online webinar platforms compared: price, room size and selling tools
Prices are the lowest plan that fits a sales webinar, in US dollars unless shown. We checked each one on the official pricing page on 23 October 2026. Prices change, so click through before you buy.
| Platform | Price checked | Room size | Recorded runs | Built to sell? |
|---|---|---|---|---|
| Zoom Webinars | From $89/mo, or $66.67/mo billed yearly. Webinars Plus $99/mo ($82.50 yearly). Source | Bigger rooms cost more; up to 100,000 on top plans | Webinars Plus runs recordings like live | Not its focus |
| GoTo Webinar | See site. The official page did not load for us. Source | See site | See site | Not its focus |
| WebinarJam | Basic $99/mo, or $79/mo yearly. Starter $49/mo ($39 yearly). Source | Starter 100 (1 hour cap); Basic 500 (2 hours); up to 5,000 | No, that is EverWebinar | Yes, timed offers |
| EverWebinar | $199/mo, or $99/mo yearly, or $79/mo on two years. Source | Not listed on the pricing page | Yes, that is the product | Yes, timed offers |
| Demio | Starter $45/mo yearly ($63 monthly). Growth from $117/mo per host, yearly. Source | Starter 50; Growth 150 to 3,000 | Growth and up | Yes, calls to action |
| Livestorm | Pro €2.50 per attendee credit. Enterprise on request. Source | Up to 3,000 live, 4 hour events | On-demand events listed as a feature | Some, calls to action |
| eWebinar | $99/mo for 1 webinar and 1,000 sign-ups a month ($1,010 yearly). Source | Limited by sign-ups a month | Yes, recorded only | Yes, timed offers |
| WebinarNinja | Priced per attendee seat. Yearly showed $0.30 per seat a month as a sale price. Source | You pick the seats; 1,000+ is enterprise | Yes, unlimited automated | Yes, offers |
| Riverside | Webinar plan $99/mo, or $79/mo yearly. Source | 100 sign-ups; Business up to 10,000 | Not its focus | Not its focus |
| GoHighLevel | Starter $97/mo or $970/yr. Source | Not a webinar room | Holds pages, reminders and the calendar | It runs the funnel around the room |
We have not published per-platform show rate or booked call numbers yet. In our client funnels, what moved those numbers was never the software. See section 8.
3Webinar platform picker: five questions, two picks and a setup plan
GoHighLevel keeps your pages, reminders and booking calendar. Pass sign-ups to the room by a native link, Zapier or a webhook, and test it before launch.
4Each platform in one minute
Zoom Webinars
Zoom Webinars is the Zoom webinar platform for big audiences, separate from Zoom Meetings. Most buyers already have Zoom, so fewer people get stuck at the door. Great for a live event with a warm or B2B crowd. It is not built for selling, so offers go in the chat. Better pick when your audience is corporate or already knows you.
GoTo Webinar
GoTo Webinar, often searched as GoToWebinar, is a long-standing tool for training and recurring company webinars. Solid, plain and familiar to B2B teams. Better pick when you run training series for companies. Check prices on their site; we could not load them.
WebinarJam
Built for direct sales: timed offer pop-ups, countdowns and replays. Rooms from 100 to 5,000. The Starter plan stops at one hour, which is short for a sales webinar, so look at Basic. Some B2B buyers find the look too salesy. Better pick when you sell to consumers or solo owners on cold traffic.
EverWebinar
The recorded twin of WebinarJam. Runs your best live webinar on a schedule, with timed offers. Cheapest on a yearly or two-year plan. Better pick when your live pitch already sells and you want it running every day.
Demio
Runs in the browser, no download. Clean look, calls to action and CRM links. Recorded webinars start on Growth, not Starter. Better pick when you want live and recorded in one polished tool for B2B.
Livestorm
A browser-based platform aimed at companies, priced by attendee credit. Up to 3,000 live attendees. Better pick when you sell to companies and want demos, lead gen and team seats in one place.
eWebinar
Recorded only. Among pre-recorded webinar platforms, its stand-out is chat: people ask questions during the replay and you answer later. Priced by how many webinars and sign-ups you run. Better pick when you want an automated webinar that still feels personal.
WebinarNinja
Live, recorded and series webinars in one tool, priced by seat. Better pick when you want both modes and a simple setup on a small budget.
Riverside
A recording studio first. The webinar plan is small (100 sign-ups). Better pick when the main goal is a clean recording to cut into content.
GoHighLevel
It is not one of the webinar hosting platforms. It holds the sign-up page, emails, texts, the CRM and the booking calendar around the room. Pair it with any platform above. See our GoHighLevel review.
5Free and cheap webinar platforms, and their limits
The cheapest paid rooms we found on 23 October 2026:
| Plan | Price | The catch |
|---|---|---|
| WebinarJam Starter | $39/mo yearly | 100 people, 1 hour cap |
| Demio Starter | $45/mo yearly | 50 people, no recorded webinars |
| Zoom Webinars | $66.67/mo yearly | Starting room; bigger rooms cost more |
| WebinarJam Basic | $79/mo yearly | 500 people, 2 hours |
| Riverside Webinar | $79/mo yearly | 100 sign-ups |
Free plans exist, but most cap time, seats or branding. That works for a test, not for paid traffic. If your ads cost $20 a sign-up, a room that cuts off at the pitch costs you far more than the plan you skipped.
Few free plans allow 500 people. Plan on a paid plan at that size.
6How to set up a webinar platform for a sales webinar
The room is one part of a chain: sign-up, reminders, the room, then follow-up. Wire it in this order and test each link with a real sign-up before you spend on ads.
- Buy a plan that fits the whole webinar. A sales webinar runs 60 to 90 minutes, then a long question and answer close. Most low booking rates come from a short close. Stay in it for an hour or more. So skip any plan that caps you at one hour. For seats, plan on about 30% of sign-ups in the room at once, plus some spare.
- Keep the sign-up page in your CRM. Pass first name, email, phone and the ad source into the room, so each person gets their own join link and you can see which ad brought them. Send yourself a test sign-up and check it lands in both places.
- Split the reminders. The room sends a few short reminders with the join link: on sign-up, about 30 hours, 20 hours and 10 hours before, and 6 minutes before. Your CRM sends the longer emails that warm people up, and the texts. Don't text the join link. People then watch on a phone and fewer stay to buy. Send it by email and calendar invite.
- Set up the room for the pitch. Camera and slides, chat on, one person moderating the chat, and a booking button that appears when the pitch starts. Pin the booking link in the chat too. The link opens your questions and calendar in one flow.
- Send attendance back to the CRM. Tag each person: stayed to the pitch, left before the pitch, or never came. Track how many of the peak live viewers are still there when the pitch starts. Aim for 80% or more.
- Let the tags run the follow-up. Setters call people who attended but did not book first, then sign-ups who never came. No-shows get a 5 to 6 day replay sequence with a hard expiry; one operator reported it roughly doubled revenue from the same ad spend.
- Count each webinar's bookings the same way every time. Count only calls booked after the webinar starts and within 7 days of it. If someone signed up for an earlier webinar, their booking belongs to that one. Otherwise a good week hides a bad one.
Want this wired for your offer? Get the webinar funnel builder Claude skill. For the emails and texts before a sales call, use the show rate and pre-call sequence Claude skill.
7Live, automated or pre-recorded?
Go live first. Operators commonly report about 3x to 5x return on cold traffic at scale, and about one point lower once the webinar is automated. When you do automate, run the recording at set times, not as an instant replay: fewer people show, but more stay to the end. For live, Zoom, WebinarJam, Demio or Livestorm. For set times, EverWebinar, eWebinar or Demio. The automated webinar page covers when each wins and how the reminders and offer change.
8What matters more than the platform?
Whether people show up, stay for the pitch and book a call. The funnel around the software decides that.
| Number | Benchmark |
|---|---|
| Cost per sign-up, cold | $10 to $15 great, $15 to $20 average, over $30 rarely works |
| Live attendance, cold | about 20% average, 30%+ good, 10% to 15% means something is broken |
| Days between sign-up and webinar | same-day sign-ups can show at 40%+, 3+ days out about 10% or less |
| Attendees who book a call | about 30% |
| Show rate on those calls | 70%+ |
| Close rate on those calls | 35%+ |
Those are other operators' benchmarks. Ours, from live webinar funnels we built:
Results are not typical. None of them came from picking a fancier room. They came from cheap sign-ups, reminders, a pitch that sells the call, and a booking flow. Read the cases: $0 to $1.23M in 60 days, $40,000 on $710 of ads and $66 per booked call on a $15K B2B offer.
Promote 3 days out at most. Most consumer webinars run around 7pm Eastern.
Check your own numbers with the show rate calculator. If the room is fine and calls still do not turn into clients, find the exact bottleneck in your business.
9Worked example: Dana picks a platform, then fixes attendance
Dana is a made-up business coach with a $6,000 program. She runs one live webinar a week on cold ads, about 250 sign-ups each, and keeps leads in GoHighLevel. Her room budget is about $100 a month.
The picker gives her WebinarJam Basic ($79 a month, yearly, 500 seats, 2 hours) and Zoom Webinars. She picks WebinarJam for the timed offer. Then she fixes what matters more: reminders, a same-week sign-up window and a replay.
- 1,000 sign-ups, 150 attend
- 45 book, 32 show
- 8 clients at $6,000
- 1,000 sign-ups, 250 attend
- 75 book, 53 show
- 13 clients at $6,000
Made-up example. Same platform, same $79 a month. 30% book, 70% show, 25% close in both.
If your numbers look like Dana's and you want the whole funnel built around the room, see if you qualify.
10What to do this week
- Run the picker and copy your setup plan. Take a trial of your first pick.
- Check the plan's time limit covers 90 minutes plus the close.
- Send a test sign-up. Check it reaches the CRM and gets its own join link.
- Set the room's reminders with the link, and the CRM's texts without it.
- Promote no more than 3 days out.
- Turn on the attendance tags and the no-show replay with a real deadline.
- After the webinar, put your numbers in the tool at the top of this page.
Find the exact bottleneck in your business
Frequently asked questions
What is the best platform for a webinar?
For a coach selling high ticket on live webinars, WebinarJam or Zoom Webinars. For recorded webinars, EverWebinar or eWebinar. For B2B, Livestorm, Demio or Zoom. The best one is the one that gets people to show up and book, so pick by your funnel, not by features.
Is a webinar the same as Zoom?
No. A webinar is an online presentation to many people at once. Zoom is one tool you can run it on. Zoom Meetings is for calls where everyone can talk. Zoom Webinars is a separate paid product where the audience watches and asks questions.
Are webinars still effective in 2026?
Yes, for offers that need teaching and trust first. One of our clients collected $1,230,101 in 60 days from cold traffic sent to live webinars. Results are not typical. See are webinars still effective for the full answer.
What are some popular webinar apps?
Zoom Webinars, GoTo Webinar, WebinarJam, EverWebinar, Demio, Livestorm, eWebinar, WebinarNinja and Riverside. Prices and limits for each are in the table on this page, checked 23 October 2026.
What is the cheapest webinar platform?
Of the paid plans we checked on 23 October 2026, WebinarJam Starter was lowest at $39 a month billed yearly, but it caps webinars at 1 hour and 100 people. Demio Starter was $45 a month yearly for 50 people.
Is there a free webinar platform?
Some tools have free plans, but most cap time, seats or branding. That works for a test. For paid traffic, a paid plan is cheaper than losing people when the room cuts off.
Can GoHighLevel host a webinar?
GoHighLevel's pricing page does not list a webinar room. Coaches use it for the sign-up page, reminders, CRM and booking calendar, and run the webinar itself on Zoom, WebinarJam or a similar tool.
Should I run my webinar live or automated?
Live first. Automated webinars return about one point less on ad spend than live, so automate only once the live pitch sells. Our automated webinar page has the math.
$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Bring your webinar numbers to the call.
We look at your offer, your platform and your numbers, find the step that loses the most people, and map what the full webinar funnel would look like. If you're not a fit, we tell you what to fix first.
Book your callKeep reading: Webinar funnel guideAutomated webinarsWebinar funnel costClient acquisition cost calculatorFind your bottleneck (quiz)
Dana is a made-up example. Her numbers show how the maths works and are not a client result. Benchmarks on this page are what other operators commonly report. They are not Cashflow Coaches results and not a promise. Prices were checked on each official site on 23 October 2026 and can change. We have no affiliate deal with any platform named here. Every real result on this page is a past result from a specific client. None of them is typical.