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Case Studies: 8 Funnels We Built and Their Numbers

Eight builds for coaches, creators and experts, each with what we built, the timeline, the numbers at each step and the proof. Pick the one that looks most like your business.

Over $2,000,000 and £436,000 in cash collected across these cases, from payment dashboards and posts made on the day.

By Anshjeet Singh, founder of Cashflow Coaches. Updated 24 October 2026. Results are not typical.

1Which case is closest to your business?

2What do the cases have in common?

The niches are real estate, funding, ecommerce education, B2B and creators. The builds share five things.

  1. The offer comes first. Minje Kim had nothing to sell, so we built her offer before anything else. In the other cases the offer was in place, and our job was the channel that sells it.
  2. We built every piece. Ads, pages, the webinar or community, the emails and texts, the booking flow and the sales scripts. A funnel with a missing piece leaks money at that piece.
  3. Someone calls the leads. In the biggest case, two setters were hired on day 1, and the team was 3 setters and 4 closers by the end of month one. In the B2B case, a whole team of diallers and closers was brought on.
  4. Recurring money sits under the one-off sales. A paid tier, a members club or an annual membership. It turns a good launch into a business that does not start from zero each month.
  5. Every number is tracked. Ad spend, cost per registration, cost per booked call and cash collected, so the next fix is obvious.

See If You Qualify

Tell us which case looks most like your business. We'll look at your numbers together and tell you what we'd build first.

3How do we keep these numbers honest?

Want to know what your own numbers say first? Take the bottleneck quiz or run the client acquisition cost calculator.

4Are there results without a full case study yet?

Yes. These two don't have enough published numbers for a full case yet.

ResultWhat we can say
878 booked calls in 90 daysA $20,000 offer sold over the phone, with $20,000 paid-in-full payments landing back to back.
1,000 people into a Skool community in under 72 hoursNick Slater, a creator and coach. We fixed his messaging, built his funnels and launched the community. In his words, it is now the launch pad for his digital products.

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5Frequently asked questions

Are these case study results typical?

No. They are past results from specific clients. Your results depend on your offer, your price, your market, your ad spend and how well your team works the calls. Cashflow Coaches does not guarantee revenue.

What is the biggest result in these case studies?

A brand new high-ticket offer went from $0 to $1,230,101 in 60 days on cold traffic webinars, from 300+ booked calls. The best single day was $102,500.

What is the lowest cost per booked call in the cases?

$66 per booked call, on a $15,000 B2B offer, before retargeting ads were switched on.

Do the case studies include Skool communities?

Yes. One funding education offer went from $12K a month to $415K collected in 2026, with 23,403 free members and 659 paying $697 a year for the paid tier.

Where do the numbers come from?

From the client's payment dashboard, ad dashboard or community page, or from a post we made the day it happened. Worked-out numbers are labelled, and numbers that were never published are marked as not published.

Can you build the same system for my business?

Maybe. We build for coaches, consultants and experts with an offer that already sells. Book a call and we will tell you whether we can help.

Anshjeet Singh holding the Skool Games trophy
About the authorAnshjeet Singh

$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.

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Keep reading: HomeClient acquisition systemDone-for-you webinar funnelDone-for-you Skool growthFind your bottleneck (quiz)About Anshjeet

Results are not typical. The $2,000,000 figure adds up the dollar cash totals shown in these cases: $1,230,101 in 60 days, $40,000 before one webinar, $415K plus $150,000 for the Skool community, and $210,000 across Karl's three months. The £436,000 is Dr Daniel Moses's Stripe total, kept in pounds. Each total covers a different time window. Every figure comes from a client's payment dashboard or a post we published at the time. These are past results from specific businesses, not a promise of what you will make. Your results depend on your offer, your price, your market, your ad spend, your sales team and your own effort. Names, emails and payer details in the screenshots are blurred.

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