Free guides and tools
Every guide, calculator and template we publish, built from real client funnels. All free, no email needed to read.
Get clients
The Cashflow Coaches Scaling SystemA done-for-you client acquisition system for coaches and experts: four funnels, 12 steps, what you get, the 14-day build and named client results.Client acquisitionClient acquisition meaning, the 5-step process, strategies ranked by cost per client, and a free calculator for your cost per client and booked calls.Client acquisition systemWhat a client acquisition system is, the 6 parts every coach needs, and a free 12-question quiz that scores each part and shows the weakest one to fix first.Client acquisition for coachesHow coaches get clients without relying on referrals: the four channels compared, the six parts of the system, a CAC check and a channel chooser.Client acquisition costThe client acquisition cost formula for coaches, fully loaded vs paid-only CAC, CAC vs CPA, three worked examples and dated, sourced benchmarks.Marketing for coachesMarketing for coaches: 7 channels ranked by cost and speed, a message that books calls, and a free 90-day plan builder for your client goal.Meta ads costReal Meta ads costs from our live funnels: $88.81 CPM, $1.35 per click, $7.08 per lead, $66 per booked call. Plus a free budget planner for coaches.Get consulting clientsThe 9 ways consultants get clients, ranked by cost per client, with speed and how far each one scales. Plus a channel chooser and a true-cost calculator.B2B lead generationWhat B2B lead generation is, the 4 step process, 9 channels compared by cost per booked call, and a free calculator for the leads your revenue goal needs.Lead generation agenciesWhat a lead generation agency does, what retainer, pay per meeting and pay per lead deals cost, 8 questions to ask, and a free quote comparison tool.B2B salesB2B sales definition and meaning, B2B vs B2C side by side, the sales process step by step, high ticket benchmarks and a free B2B pipeline calculator.TAM SAM SOM calculatorWork out TAM, SAM and SOM for your niche from a real count of buyers. A calculator, a worked example and how big a niche a coach or agency needs to scale.
Funnels
Types of funnelsThe 5 funnel types coaches use: webinar, VSL, application, Skool community and low ticket. Price bands, pros, cons, benchmarks and a funnel chooser.Sales funnelsWhat a sales funnel is, the 5 stages and the number each should hit, 4 real examples from coaching funnels, plus a free calculator and template.High ticket funnelsHow a high ticket funnel books $5,000+ sales calls: the 6 pages, step benchmarks, show rate and closer setup, and a max cost per booked call calculator.Coaching funnelsWhich coaching funnel to run for your price and audience, the numbers each step should hit, a free calculator and real funnel examples by type of coach.Application funnelsWhat an application funnel is, the real form questions and scores we use, the thresholds for hot and warm leads, and a free question builder tool.Done-for-you funnelsWhat a done-for-you funnel includes, what it costs, who does what in the 14-day build and what to expect in 90 days. Free funnel chooser inside.Agency vs done-for-youAgency retainer, done-for-you install, in-house team or coaching program? Honest costs, speed and ownership for coaches, with a chooser and cost tool.What DFY meansDFY means done-for-you: a provider does the whole job for you. See DIY vs DWY vs DFY side by side, what DFY costs, and a 4-question chooser.
VSLs and webinars
What is a VSL?VSL meaning in marketing, how a VSL compares to a webinar and a sales page, and the numbers a VSL funnel should hit. Free funnel math tool inside.Video sales letter templateA free video sales letter script template with time markers, a PDF, real VSL examples with their numbers, and a builder that fills it in for your offer.VSL script templateA copy and paste VSL script template with time stamps for all 8 parts, 10 hooks for coaches, examples and a free generator that writes the full script.Done-for-you VSLA done-for-you VSL written from your sales calls and built into a full call funnel: ads, pages, booking, follow-up and tracking. Live in 14 days.Webinar funnelsHow to build a webinar funnel for high ticket offers: 7 steps with benchmarks, page-by-page examples, a free template PDF and a profit calculator.Done-for-you webinar funnelWhat a done-for-you webinar funnel includes, the 14-day build plan, what it costs and the numbers each step should hit. Free webinar funnel math tool.Webinar funnel costWhat a webinar funnel really costs: the build, ad spend, cost per registrant and cost per booked call, with benchmarks and a free cost calculator.Automated webinarsWhat an automated webinar is, how it compares to live on show rate and booked calls, and a free calculator that shows if automating pays for your offer.Best webinar platformsWebinar platforms ranked for coaches selling high ticket: prices checked 23 October 2026, room sizes, selling tools and a free picker that gives two picks.Are webinars still effective?Webinar search interest is falling, yet cold webinars still convert for high ticket offers. Our data, the benchmarks, and when a VSL beats a webinar.
Sales team
High ticket salesHigh ticket sales explained: what it is, real offer examples, how the call works, red flags before you take a sales job, and a free sales math tool.Hire a closerWhat a high ticket closer does, how they differ from setters and remote closers, what to pay, plus a job ad, interview scorecard and pay calculator.Hire appointment settersWhat an appointment setter does, 3 job description templates to copy, setter pay models, interview questions and a calculator for cost per showed call.Setter scriptsAppointment setter scripts for webinar, VSL, Skool and DM leads. Copy-ready call and text scripts, objection handlers, follow-up timing and a picker.The sales processThe 7 stages of the sales process for call-based businesses, with a flowchart, targets for each step, examples and a calculator for your weakest stage.Speed to leadSpeed to lead is how fast you reach a new lead. See the benchmarks, work out what slow replies cost, and set up a 5-minute text and call in GoHighLevel.Show rateWhat a good sales call show rate is (about 50% is average, 60% to 70% is strong) and the full text, email and call reminder plan that gets calls past 70%.Reminder templatesCopy-ready appointment reminder templates for sales and consultation calls: texts, emails, call and voicemail scripts, and a builder for every send time.Outsourced sales teamsWhat an outsourced sales team costs, six pricing models compared, a cost calculator, a vendor scorecard, and how setters and closers fit inbound.AI appointment settersCan an AI appointment setter replace a human setter? What AI does well, where humans still win, real costs, safe setup rules and a grader for your funnel.Discovery callsWhat a discovery call is, how long it should run and the exact questions to ask, plus a builder that writes your timed call for setters or closers.BANT and MEDDICBANT in sales means budget, authority, need and timeline. See how it compares to MEDDIC, why it fails on coaching offers, and grade your own leads 1 to 4.Objection handlingObjection handling for high ticket sales calls: the 5 steps, word-for-word scripts for money, partner, timing and trust, and a talk track builder.Sales call follow up emailsWrite the follow up email after a sales call in two minutes. Templates for booked follow-ups, proposals, no-shows and think-it-overs, plus timing.Cold email follow upHow to follow up on a cold email: when to send each touch, what each one should add, and a generator that writes your 4 to 6 email B2B sequence.Hiring an SDRWhat a sales development representative does, SDR vs setter vs BDR, how many you need, what to pay them, and how to run the team. With a cost calculator.Client success managersWhat a client success manager does in a coaching business or agency, when to hire one, caseloads, pay, and a calculator that shows if one pays for itself.
Scale
Scale a coaching businessHow to scale a coaching business from $20K to $100K a month: a stage table, 1:1 vs group vs hybrid, an 8-question check and a calls and leads planner.Scale a consulting businessFind the revenue ceiling your hours put on your consulting business, then see what price, groups, a team or a product does to it. Free model inside.Scale an agencyScale a B2B service agency past $50K a month: the churn math, retainer pricing, who to hire first, a growth planner and a real $66 per booked call case.Info businessesAn info business sells what you know as a course, community, coaching or done-with-you program. Models, prices, margins, a model chooser and how to scale.
Skool
Skool communitiesWhat a Skool community is, who owns Skool, what it costs, and how to start one in 7 steps. Plus the category setup that cuts churn and a revenue model.Grow a Skool communityWe build Skool funnels for coaches: ads into a free group, a paid tier and booked high-ticket calls, live in 14 days. Free Skool growth calculator inside.Skool reviewSkool.com review 2026 from a team that has scaled 350+ communities: 8 areas scored, Reddit complaints checked, the scam question answered, and a fit check.Skool pricingSkool costs $9 or $99 a month plus 10% or 2.9% per sale. See every fee, the Growth Boost cut, which plan is cheaper, how to price and how to cancel.Skool GamesHow the Skool Games work in 2026: the rules, MRR scoring, the $100 cap, prizes and whether it is legit, from a two-time winner. Plus a readiness scorer.Skool alternativesEight Skool alternatives for coaches, every price and fee checked 22 October 2026, a cost ranking at your member count, a chooser and a fair verdict.Skool vs CircleSkool vs Circle for coaches: every price and fee checked 22 October 2026, a cost calculator at your member count, a 6-question chooser and a fair verdict.Skool vs KajabiSkool vs Kajabi for coaches: every plan and fee checked 22 October 2026, a cost calculator with your tools and list size, a chooser and a fair verdict.Skool vs WhopSkool vs Whop for paid communities: every fee checked 22 October 2026, a cost calculator with overseas buyers and add-ons, a chooser and a fair verdict.
Software
What is GoHighLevel?GoHighLevel is an all-in-one CRM for leads, calendars, texts, email and pages from $97 a month. How coaches set it up, and what it replaces in your stack.GoHighLevel pricingThe GoHighLevel price is $97, $297 or $497 a month, about 17% less yearly. Texts, email, phone, WhatsApp and AI cost extra. See every fee and your bill.GoHighLevel reviewOur GoHighLevel review: 8/10 for coaches who sell on calls. Category scores, the complaints that are fair, real data from accounts we run, and a fit tool.GoHighLevel alternativesGoHighLevel vs HubSpot, ClickFunnels, Kajabi, Kit, Close, Systeme.io and Keap: live prices, a feature table and a chooser that picks one for your budget.ClickFunnels reviewClickFunnels costs $97 to $297 a month or $5,997 a year. Our 7/10 review for coaches who sell on calls, every plan limit checked live, and a plan picker.ClickFunnels vs GoHighLevelClickFunnels vs GoHighLevel for coaches who sell on calls: a verdict, a 10-row table, a category scorecard and a calculator that prices both bills.Sales funnel buildersSix sales funnel builders compared for coaches who sell on calls or at checkout, with live prices, no affiliate links and a free funnel map generator.
Free tools
CAC calculatorFree customer acquisition cost (CAC) calculator for coaches: cost per lead, per booked call and per client, CAC to price, LTV:CAC and payback.ROAS calculatorFree ROAS calculator for high ticket offers: break-even and target ROAS on cash collected, the most to pay per booked call, and a scale or hold call.What is ROAS?ROAS is revenue from ads divided by ad spend. How to calculate ROAS, 3 worked examples, whether 2.8 or 3.0 is good, and cash ROAS for high ticket.Lifetime value calculatorFree customer lifetime value calculator for coaches and service businesses. Get LTV, your LTV to CAC ratio and the most you can pay for a booked call.Show rate calculatorFree show rate calculator for sales calls. See what no-shows cost you each month and year, what each 5 points of show rate is worth, and a what-if table.Find your bottleneckA free breakdown of what is capping your revenue, with a worksheet.GlossaryPlain definitions of 90 client acquisition terms for coaches and experts, from ROAS, CPM and cost per booked call to show rate, close rate, LTV and Skool.Claude skills pack21 free Claude skills for coaches: SKILL.md examples for marketing, ads, funnels, show rate and sales calls, ready to install in Claude Code or claude.ai.