1What does DFY mean?
Almost always, DFY means done-for-you.
| Where you saw it | What DFY means |
|---|---|
| Business and services | Done-for-you: the provider does the work |
| Marketing | A DFY service builds or runs your ads, funnel or emails |
| Digital products | Ready-made templates, scripts or ebooks you can use or resell |
| Crypto and stocks | A ticker or token name, not done-for-you |
$1.4M for our clientsIn 9 months
$38.3K to $135.1KOne quarter to the next, +252%
$8,783 to $48.5KMonth on month, +451.9%Real screenshots from our clients and our stories. Not typical.
2DIY vs DWY vs DFY: what is the difference?
The difference is who does the work. Price, speed and your time follow from that.
| DIY | DWY | DFY | |
|---|---|---|---|
| Stands for | Do it yourself | Done with you | Done for you |
| Who does the work | You | You, with an expert checking | The expert |
| Usual form | Course, templates, videos | Coaching program, group calls | Agency or a one-time build |
| Up-front cost | Lowest | Middle | Highest |
| Your time | Highest | High | Lowest |
| Speed | Your pace | Your pace, with deadlines | Fastest |
| You learn the skill | Yes | Yes | Less |
| Main risk | You never finish | You fall behind the program | Paying for a system on an offer that does not sell |
| Best for | Early, low budget, lots of time | You want the skill and some help | A proven offer and no time |
With DIY and DWY you own what you build. Some DFY providers keep the ad account, pages or list, so ask.
3What are DFY digital products and DFY services?
| DFY product | DFY service | |
|---|---|---|
| What you get | A ready-made file: template, ebook, script, email swipe | Work done on your business: ads, funnel, emails, sales system |
| Made for | Many buyers, the same file | You, custom |
| Price | Low | Higher |
| Can you resell it? | Often, with resell rights | No, it is your system |
4How much does DFY cost?
More up front than a course, because you buy the expert's time. It is sold two ways.
- A monthly retainer. You pay for as long as you stay. Agencies price at about 2.5 times their payroll, so you are paying for their team's hours every month.
- A one-time build. The whole DFY system is built, switched on and handed to you. Where a retainer follows a build, it is usually 15% to 20% of the setup fee.
Ours is a one-time build. A done-for-you webinar funnel or done-for-you VSL funnel is a five-figure install, with the exact number on a call. It is live in 14 days, or we keep working for free until it is. Ad spend is separate and runs from your own ad account.
5What should a DFY client acquisition build include?
"Done for you" can mean one ad or the whole path from stranger to paid client. Hold any quote up to this list. Each missing piece is a job left for you.
| Piece | What it does | What good looks like |
|---|---|---|
| Ads | Gets strangers to the page | Several angles, each with a few hooks, written from your clients' words. Our builds start with 30 static ads |
| Landing page and video | Does the first half of the sales call | The price said in the video. How a VSL is built |
| Application and calendar | Sorts buyers from browsers | Form and calendar on one page. The questions to ask |
| Confirmation page | Gets the booked call to turn up | Operators commonly report about 85% show when the calendar invite is accepted |
| Emails and texts | Warms people up before the call | A text within 2 to 3 minutes and a call within 5 to 7, then reminders. Show rate guide |
| Sales scripts | Turns calls into clients | Setter and closer scripts, and a reason logged for every call that doesn't buy |
| One dashboard | Shows if it works | Spend, booked calls, shows, sales and cash on one screen you can see |
What you still do. A kickoff call, a few short videos in your own voice, quick approvals, and the sales calls, or a closer who takes them. How to hire a closer. You also fund the ads from your own ad account.
The full piece by piece build, with the copy for each page, is on the done-for-you funnel guide.
6DIY, DWY or DFY: which fits you?
See If You Qualify
Bring your offer and your numbers. We will tell you whether a done-for-you build fits, or what to fix first.
7When does DFY make sense, and when doesn't it?
- People already buy it
- You sell well on calls
- Your time is the limit
- You can fund ads from your own account
- Few or no sales yet
- The price or promise still changes
- Small budget, lots of time
- You want to learn the skill
An offer is proven once 15 to 30 clients get the promised result in the promised time.
Proven offer and no time? See if you qualify for a build. Still proving it? Start with high ticket sales.
8What should you check in a done-for-you marketing agency?
- Who owns it at the end? The ad account, pages, list and data should be yours.
- Monthly or one time? Price the whole year.
- Which parts do they build? Check their quote against the seven pieces in section 5. Agencies lose clients by delivering one piece instead of the whole path.
- What do they promise? A firm build date is fair. A revenue promise is a red flag.
- Can they show proof? Ask for results with dates. Likes do not count.
The full comparison, with a 12-month cost tool, is on agency vs done-for-you. Our builds and their numbers are on the case studies page, like $0 to $1.23M in 60 days and $15K months to $95K cash in a month. Not typical.
9Worked example: Sam picks a path
Sam is a made-up career coach, not a client. She sells a $4,000 program, has 25 past clients, makes about $25K a month and has 2 spare hours a week.
A course (DIY) or a coaching program (DWY) would teach her ads, but she has no hours to run them. Her offer is proven and her time is gone, so DFY fits. Ten hours a week of her time at $200 an hour for six months is about $52,000, so a five-figure build costs her less. She checks each quote against the seven pieces, asks the five questions above and picks the one that hands her the ad account and the pages.
10What to do this week
- Count your past clients and how many got the result you promise.
- Write down the hours a week you can give to marketing.
- Price your own time in the box at the top, then take the chooser.
- If it says DFY, check each quote against the seven pieces in section 5 and ask the five questions in section 8.
- Run the ownership check on anyone you already pay.
- Find the exact bottleneck in your business, or work out what a client costs with the client acquisition cost calculator.
Find the exact bottleneck in your business
Frequently asked questions
What does DFY mean?
DFY stands for done-for-you. It means a provider does the whole job for you, from start to finish, instead of teaching you (DIY) or guiding you while you do it (DWY). In marketing, a DFY service builds the funnel, ads or sales system for you.
What does DFY mean in business?
In business, DFY means a service or product where the provider does the work and hands you the finished result. You pay more than for a course, and you spend far less of your own time.
What is the difference between DIY, DWY and DFY?
Who does the work. With DIY you do it, often with a course. With DWY (done-with-you) an expert guides you while you do it, often in a coaching program. With DFY (done-for-you) the expert does it for you.
What are DFY products?
DFY products are ready-made digital products, such as templates, ebooks, scripts or email swipes, that you can use or sell as your own. Many come with resell rights. They are different from a DFY service, where someone builds something custom for your business.
How much does DFY cost?
DFY costs more up front than DIY or DWY because you pay for the expert's time. Our done-for-you funnel builds are a one-time five-figure install, with the exact number on a call, and ad spend is separate.
Is DFY worth it?
It is worth it when your offer already sells and your time is the limit. It is a poor fit when the offer is new or unproven, because a well-built system cannot fix an offer people do not want.
What is a DFY agency?
A DFY agency builds and often runs part of your marketing for you, such as ads, funnels or email. Some charge every month, others charge once for a build you keep. See agency vs done-for-you for the difference.
What does DFY mean in slang?
In most posts and ads, DFY means done-for-you, often for templates, funnels or a full service. On stock and crypto sites it can be a ticker or token name instead. If the post is about marketing, services or digital products, read it as done-for-you.
$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Want the system done for you?
On the call we look at your offer and your numbers, and tell you whether DFY fits or what to fix first.
Book your callKeep reading: Agency vs done-for-youDone-for-you webinar funnelDone-for-you VSL funnelCase studiesGlossaryFind your bottleneck (quiz)
Sam is a made-up example and not a client result. Benchmarks on this page are what other operators commonly report. They are not Cashflow Coaches results and not a promise. Every real result on this page is a past result from a specific client. None of them is typical.