Done-For-You VSL and VSL Funnel, Live in 14 Days

1What is a done-for-you VSL funnel?

Someone else builds the whole VSL funnel for you. A VSL is a video sales letter, one video that explains the problem, your method, your proof and the next step. The funnel is everything around it, from the ad to the call. This is the VSL Engine of the Cashflow Coaches Scaling System. For how VSL funnels work, with VSL funnel examples, read our VSL funnel guide. To compare it with webinars and applications, see funnel types.

You don't learn funnels, manage freelancers or write emails. You record a few short videos from scripts we write, approve each piece, and take the calls. You own the ad account, pages, list and data.

The video is one step. The calls come from the opt-in, the follow-up, the booking flow and the reminders around it. Operators running high ticket call funnels commonly report only about 10% of leads book on their own, so setters calling the rest matter as much as the video. Not sure the video is your problem? Find the exact bottleneck in your business first.

878 booked calls in 90 daysOne call funnel, one client$66 a booked callBlake Mathews's $15K B2B offer, before retargeting"People can't book calls. No spots."A client, a few weeks in

Real screenshots from our clients and our stories. Not typical.

2What do we build for you?

Why each piece is there:

• 30 ads, not 3. Only 1 or 2 out of 30 ads tend to win, so testing 10 or 15 can make ads look like they don't work.
• An opt-in first. In one split test with the same ads and spend, the funnel with an opt-in returned 10x on ad spend against 2.7x without.
• A script from your calls. The strongest VSLs answer the most asked sales call questions, in order. In one case that cut the cost per qualified call to $80 to $90, against a usual $200 to $300.
• Application and calendar together. Split them, and about half of qualified applicants never book. Together, the drop is about 16%. About three typed questions is the common sweet spot.
• A video on the confirmation page. In one funnel, one video on the confirmation page raised show rate by 19%.
• Fast follow-up. Operators commonly text within 2 to 3 minutes and call within 5 to 7.

Follow-up is where most funnels leak, so we write it from your stories and your clients' own words. For one client that meant 2.6M emails in 90 days at a 71.86% open rate. Results are not typical.

3What does a done-for-you VSL include?

Seven sections, in the order a buyer's questions come up on a sales call. Leave one question unanswered and the viewer stops hearing everything after it. Timings are for a 10 minute VSL at about 150 words a minute. Two sections carry most of the length: why people buy, and the objections.

This order mirrors a good sales call, and it is a common VSL flow among operators running call funnels. We write every section from your recorded calls. You record it, most often as plain slides with your voice. For business owners, plain slides tend to beat polished designs.

The page around it stays bare: a headline that repeats the ad, the video, then the apply button. Nothing to scroll and read instead of watching.

Want to write it yourself first? Get the VSL master Claude skill. It takes your sales calls and builds all seven sections with timings. For a fill-in version, use the VSL script template or the video sales letter template.

4Done-for-you VSL funnel vs a Fiverr VSL gig: what do you get?

A Fiverr gig gets you a video. The funnel around it is what books calls.

If you already have ads, a calendar and follow-up that work, a gig can be enough. If you don't, the video alone won't book calls. Comparing us with a monthly agency instead? Read agency vs done-for-you, or compare every done-for-you sales funnel on the done-for-you funnel page.

Questions to ask any done-for-you VSL provider

Send these before you pay anyone, us included. Vague answers are your answer.

1. Will you write the script from my recorded sales calls, or from a form?
2. Does the VSL sell the call, and leave the investment for the call?
3. What is included besides the video: ads, opt-in, application, calendar, reminders, tracking?
4. Are the application and the calendar in one step, or two pages?
5. Who owns the ad account, the pages, the list and the data when we stop working together?
6. How many ads do you launch in the first month?
7. Which numbers will I see each week: play rate, cost per booked call, show rate, close rate, cash?
8. What date will it be live, and what happens if you miss it?
9. Is there a monthly fee after the build? What does it cover?
10. Can I speak to two clients you built a VSL funnel for in the last six months?

5How long should a VSL be?

For coaches and consultants selling to business owners, 2 to 15 minutes, and often under 10. Selling to the general public takes longer, because they need more trust. Make it as long as it takes to answer your buyers' top questions, then let the watch data decide.

Watch two numbers. Play rate is the share of visitors who press play. Engagement is how much they watch: 50% on a 10 minute VSL means about 5 minutes. High play rate and low engagement means the opening breaks the ad's promise. Fix the first 30 seconds before you cut length. A play rate of 30% and up is good.

To pick a length for your offer, use the length finder on the video sales letter page.

6How do the 14 days work?

The clock starts at kickoff.

If the full system isn't live and taking bookings within 14 days of kickoff, we keep working for free until it is. The clock pauses while a step is waiting on you.

7Who is it for, and who is it not for?

If the fit list is you, see if you qualify.

8What does a done-for-you VSL funnel cost?

Two costs. The build is a one-time five-figure install, with the exact number on the call. There is no retainer to start. Ad spend is separate. You pay it straight to Meta from your own ad account, from $150 a day.

High ticket call funnels usually run $100 to $300 per booked call, and $500 to $1,000 for long sales cycles or very big tickets. Webinar funnel cost has the full build breakdown, and a VSL funnel works the same way.

9What does a booked call cost you, and what can you pay?

Put in one month of numbers. The starting numbers are Leo's, a made-up sales trainer with an $8,000 offer, before his fix.

Step check against benchmarks

Weakest step: show rate. Lift it to 60% and revenue goes from $16,000 to $24,000.

For a deeper funnel model with clicks, opt-ins and watch rate, use the math tool in the VSL funnel guide. For cost per client across every channel, use the client acquisition cost calculator or the ROAS calculator.

10What has this done for real clients?

664 calls booked in three months

From one client's booking report. Not typical.

$66 per booked call on a $15K offer

B2B client. Not typical.

A qualified booking flow also took one creator from lumpy $15K months to $95K cash collected in a month. If you would rather teach live, the same team built the webinars behind $0 to $1,230,101 in 60 days, and one webinar that brought back $326,552 on $8,836 of ads (36.96x).

11Worked example: Leo fixes his show rate

Leo is a made-up sales trainer with an $8,000 offer. He spends $6,000 a month on ads, and a booked call costs him $240.

His calls cost $240, which is in range. The leak is after the booking. His calls book a week out, there is no confirmation video and nobody texts. He moves the calendar to within 72 hours, adds a short confirmation video and sends reminders by email and text. His show rate goes to 60%. Nothing else changes.

Keep the booking window under about 72 hours. If close rate is the weak step instead, read high ticket sales or how to hire a high ticket closer.

12VSL funnel or webinar funnel?

We pick the right one with you on the call. Many clients run both. See the done-for-you webinar funnel for the other side, or how both fit into a full sales funnel.

13What to do this week

1. Put your price, show rate and close rate in the calculator. Write down your break-even cost per call.
2. Pull 10 recorded sales calls. List the questions buyers ask most, most common first. That list becomes your VSL.
3. Check your booking window. If calls book more than 72 hours out, close it in.
4. Time how long it takes your team to text a new lead. Aim for under 3 minutes.
5. Answer the six questions below to find the one thing to fix first.
6. Bring your numbers and your list of questions to the call.

About the authorAnshjeet Singh

$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.

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Keep reading: Done-for-you funnelsFunnel typesSales funnelVSL funnel guideVSL templateDone-for-you webinar funnel

Leo is a made-up example. His numbers show how the maths works and are not a client result. Benchmarks on this page are what other operators commonly report. They are not Cashflow Coaches results and not a promise. Every real result on this page is a past result from a specific client. None of them is typical.