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21 Free Claude Skills for Coaches

Each skill is a SKILL.md file that teaches Claude one marketing or sales job, like fixing your show rate or writing your webinar. Built for coaches and consultants who sell on calls.

Which one first?

By Anshjeet Singh, founder of Cashflow Coaches. Updated 24 October 2026.

Which Claude skill should you start with?

Question 1 of 3

What is stuck right now?

All 21 Claude skills for coaches

Business profile builder

One profile file with your offer, buyers, funnel, team and numbers that every other skill reads first.

Client acquisition system audit

A score for each of the six parts of your system, your weakest link and one fix to start this week.

Funnel math diagnostic

The full math on your funnel, your break-even ROAS and the one step worth fixing first.

Weekly KPI review

A one-page Monday scorecard for the business and each rep, with one fix and one owner.

High ticket offer builder

A ship, fix or kill verdict on your offer, then the price, guarantee, named bonuses and a 2-minute pitch.

Case study and proof system

The asks, the interview and the release, then each win written up as a case study, an email, an ad and a text.

Ad angle and hook generator

An angle matrix, hooks, full ad scripts in five formats and a test plan with kill and scale rules.

Ad performance review

A kill, keep, iterate or scale call on every ad, judged on booked calls and cash, not clicks.

Sales call content repurposer

Posts, short videos, emails and ad hooks built from the questions buyers ask on your calls.

VSL master

A timed VSL script with hooks, proof, the mechanism and objections, plus an ad cut and a confirmation video.

Application funnel builder

8 to 12 scored application questions, routing for hot, warm and cold leads, and the page copy around them.

Webinar funnel builder

Registration and thank-you pages, every reminder, and the 10-day cleanup that brings in most of the cash.

Webinar run of show writer

The full webinar script, minute by minute, from the opening hook to a long Q&A close.

Skool community launch plan

A free group with a paid tier, the About page, a day-one win and the path from member to booked call.

Speed to lead and setter script

The first hour after a lead comes in, plus every word your setter says on the booking call.

Show rate and pre-call sequence

Every text, call, video and email between booked and on the call, so more people show up ready to buy.

Follow-up and reactivation sequence

A 14-day follow-up for everyone who did not buy, and a 7-touch plan to wake up old leads.

Closing call script builder

A timed, word-for-word closing script with the price line, the objection loop and a one-page cheat sheet.

Objection handling playbook

Your objections counted and traced to their root, with lines for closers, setters and follow-up.

Sales call review grader

A score out of 20 for one call, the moments that won or lost it and three rewritten lines.

Sales hiring kit

The pay plan, job ad, tests, scorecard and onboarding to hire a setter or a closer.

See If You Qualify

Bring the output from the audit or the funnel math skill.

What are Claude skills?

A Claude skill is a folder with a SKILL.md file inside that teaches Claude one job. The top of the file holds a name and a short description of when to use it. Below that sit the instructions: what to ask you, the steps to follow, the output to hand back and the checks to run first. Claude reads only the description until your request matches. Then it loads the whole skill and follows it.

funnel-math-diagnostic/SKILL.md
Name
funnel-math-diagnostic
Description
Runs the full math on a webinar, VSL, community or DM call funnel. Use when someone shares funnel numbers or asks "is my funnel profitable".
Instructions
Ask for the numbers, compute every step, compare each step to benchmarks, find the bottleneck, give a verdict on cash, then run the quality checks.
A plain promptA skill
Where it livesIn your notes, pasted each timeInstalled once in Claude
What it asks youWhatever you remember to give itThe same inputs, every time
Numbers it checks againstNone, or made upWritten ranges, framed as reported, not promised
What you get backChanges every timeThe same output, ready to use

Every skill here reads one shared file first. The business profile builder asks about your offer, buyers, funnel, team and numbers once, so the other skills only ask what is missing. They follow the same methods as our guides on the client acquisition system, webinar funnels and show rate.

How do you install Claude skills in Claude Code and claude.ai?

Claude Code and claude.ai use the same SKILL.md format, so every skill works in both. Only the install step differs.

In claude.ai

  1. Turn on code execution. On Free, Pro and Max plans it sits under Settings, then Capabilities. On Team and Enterprise plans an owner turns it on.
  2. Download the skill you want from this page. Keep it zipped.
  3. In Claude, go to Customize, then Skills. Click the plus button, then Create skill, then Upload a skill.
  4. Upload the zip and make sure the skill is switched on.
  5. Ask for the job, for example "Audit my client acquisition system". Claude loads the skill when your request matches.

Steps match Claude's help center as checked on 22 October 2026. If your menus look different, search the help center for "use skills in Claude".

In Claude Code

  1. Download the skill and unzip it into ~/.claude/skills/ for yourself, or into .claude/skills/ inside one project to share it with your team.
  2. Check the file sits at ~/.claude/skills/funnel-math-diagnostic/SKILL.md, with your skill's name in place of funnel-math-diagnostic.
  3. Start a new session. Ask for the job, or call the skill by name, like /funnel-math-diagnostic.
Terminal
mkdir -p ~/.claude/skills && unzip skill-funnel-math-diagnostic.zip -d ~/.claude/skills/

Find the exact bottleneck in your business

Frequently asked questions

What are Claude skills?

Claude skills are folders of instructions that teach Claude one job. Each one has a SKILL.md file with a name, a short description of when to use it, and step-by-step instructions. Claude reads the description, and when your request matches, it loads the full skill and follows it.

Is a Claude skill just a prompt?

Partly. The instructions read like a long prompt, but a skill is installed once and loads on its own when your request matches. It also asks for the same inputs every time, carries its own benchmarks and reference files, and returns the same output format, so you stop pasting and rewriting prompts.

How do I get skills for Claude?

Pick a skill on this page and download its zip. In claude.ai, turn on code execution, go to Customize, then Skills, click the plus button, choose Create skill, then Upload a skill, and upload the zip. In Claude Code, unzip it into ~/.claude/skills/ and start a new session.

Can I use Claude skills for free?

Claude's help center lists the code execution setting that skills need on Free, Pro and Max plans, and Team and Enterprise owners turn it on for their organization. Plans and settings change, so check Claude's help center if you do not see the Skills option.

What are the official Claude skills?

Anthropic ships its own skills, for example for creating Word, Excel, PowerPoint and PDF files, and publishes example skills for anyone to copy. These skills are not official. They are made by Cashflow Coaches for coaches and consultants who sell on sales calls.

Are Claude skills actually useful?

They are most useful for work you repeat: the Monday numbers, a new ad batch, a call review, a webinar. A skill that asks for your real numbers and hands back a finished file saves the most time. For one-off questions, a normal chat is enough.

Which skill should I start with?

Answer the three questions at the top of this page and it picks the skills that fit. If you are still not sure, start with the business profile builder, then run the client acquisition system audit, which names your weakest step and the skill that fixes it.

What is a SKILL.md file?

It is a plain text file in Markdown. The top block, between two lines of three dashes, holds the skill's name and description. Below it are the instructions: what to ask you, the steps to follow, the output to hand back, and the checks to run first.

Can I use these skills in ChatGPT or other AI tools?

Yes, as prompts. Open any SKILL.md, copy everything below the top block, and paste it at the start of a chat. You lose the automatic loading that Claude does, but the steps, benchmarks and output format still work.

Do these skills cost anything?

No. Every skill is free to download. You enter your first name, last name, email and phone first, and we may follow up about your client acquisition by email, text or call.

Where do the numbers in the skills come from?

From two places: the methods we use to build funnels for coaches, and ranges that operators running high ticket funnels commonly report from their own businesses. Every benchmark is written as a range, not a promise, and the skills tell Claude to label anything it had to assume.

Do the skills send my data anywhere?

No. A skill is only a text file of instructions. It has no code that sends data. What you paste into Claude is handled by Claude under your own account and its settings.

Anshjeet Singh holding the Skool Games trophy
About the authorAnshjeet Singh

$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.

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Benchmarks in the skills are ranges that operators running high ticket funnels commonly report, not promises. Claude and Claude Code are products of Anthropic. Cashflow Coaches is not affiliated with Anthropic.

21 free Claude skills for coachesFind the one that fits your bottleneck.

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