1What is a done-for-you funnel?
A sales funnel is the path from a stranger seeing an ad to paying you. A done-for-you sales funnel is one an agency builds for you. Like any done-for-you marketing, you don't learn the software, hire freelancers or write the emails.
You bring an offer that already sells. You record a few short videos from scripts we write. You approve each piece and take the calls.
A done-for-you funnel is a landing page and a template.
The pages are the easy part. Only about 10% of leads book a call on their own. The calls come from the follow-up, the booking flow, the reminders and the sales team.
New to funnels? Read what a sales funnel is or compare funnel types.
$1.4M for our clientsIn 9 months
$38.3K to $135.1KOne quarter to the next, +252%
$8,783 to $48.5KMonth on month, +451.9%Real screenshots from our clients and our stories. Not typical.
2Which done-for-you services are included, page by page?
| Piece | What you get | Number it moves |
|---|---|---|
| Ads | 30 done-for-you static ads, written, designed and launched | Cost per click |
| Opt-in page | Name and email first, so every lead gets a call and emails | Opt-in rate |
| VSL or webinar | Scripted from your real sales calls, price said out loud | Watch or attend rate |
| Application and calendar | A few questions and the calendar in one flow | Booking rate |
| Confirmation page | A short video that gets people ready for the call | Show rate |
| Follow-up | Emails and texts until they show up | Show rate |
| Sales scripts | Setter and closer scripts, plus reviews of recorded calls | Close rate |
| Tracking | CashTracker.io: ad spend, calls, show rate, close rate and cash on one screen | All of them |
- 30 ads. Only 1 or 2 of 30 ads usually win.
- An opt-in first. In one split test with the same ads and spend, the funnel with an opt-in returned 10x on ad spend against 2.7x without.
- One flow to book. Split the application and calendar, and about half of qualified applicants never book. The application funnel guide has the questions.
- Fast follow-up. Text within 2 to 3 minutes and call within 5 to 7.
What each piece says, top to bottom
This is the build spec. If an agency quote can't fill this table for you, it is a template.
| Piece | What is on it, in order |
|---|---|
| Ads | About 6 angles from your sales calls, each in 3 to 5 versions: a pain hook, a result hook, a "why the old way fails" hook. Each one ends by naming who it is for. |
| Landing page | A headline that repeats the ad's promise, the video, the form. No menu and no links out. |
| Video | Hook, why you, the reason buyers want it, the offer, the top objections, who it is not for, then the call to apply. For business owners we keep it 2 to 15 minutes. |
| Application | 5 to 7 tap questions, about 3 typed at most. The time picker is the last question. |
| Confirmation page | One hero video, the "accept the invite" step, short answer videos, client wins, the number you text from. |
| Poor-fit page | A cheaper offer or a free resource. No pixel, so the ads keep looking for buyers. |
| Pre-call emails | 14 emails in the 72 hours before the call: 5 on day 1 to build belief, 4 on day 2 to answer objections with proof, 5 on day 3 to frame the decision. The last goes 10 minutes before the call, with the link. |
| Texts and calls | A text within 3 minutes, a selfie video from the closer that names one form answer, then touches 24 hours out, the morning of, and 1 hour before. |
| Sales scripts | A setter script for leads who opted in but didn't book, a closer script, and a reason logged for every call that doesn't close. |
That last line matters most. "Lead quality is bad" tells you nothing. "Couldn't afford it" fixes the form. "Too many questions left" fixes the video. "Needs to ask their partner" means the partner gets invited next time.
3Which funnel should you get: VSL, webinar or application?
Price and team decide it.
| Funnel | Best for | Team needed | Plan for |
|---|---|---|---|
| VSL funnel | $5,000 and up, buyers who know the problem | A closer, ideally setters | $100 to $300 per booked call |
| Webinar funnel | About $1,000 to $5,000, or buyers who need teaching first | A closer for the calls after | $15 to $20 per sign-up on average |
| Application funnel | $5,000 and up when you take the calls yourself | You | $100 to $300 per booked call, fewer and better calls |
Under about $1,000, a sales call rarely pays. Sell with a checkout instead. We don't build low-ticket funnels. See funnel types for that path.
Each build: done-for-you VSL funnel, done-for-you webinar funnel, and the high ticket funnel guide for $5,000 and up offers.
4Done for you vs done with you vs templates
| Done for you | Done with you | Template | |
|---|---|---|---|
| Who builds it | The agency | You, with coaching | You |
| Your time | A kickoff, 3 short videos, approvals | Many weeks of work | All of it |
| Copy | Written for you from your calls | You write, they review | Fill in the blanks |
| Follow-up and sales scripts | Included | Usually taught | Rarely included |
| Best for | Offers that already sell, owners short on time | Owners who want to learn it | Testing an idea cheaply |
Weighing a monthly agency instead? Read agency vs done-for-you.
5What does a done-for-you funnel cost?
Ad spend never passes through us. It goes from your card to Meta, in your own ad account.
For build, ads and software costs, see webinar funnel cost and Meta ads cost. To see what one client costs you once it runs, use the client acquisition cost calculator.
6How do the 14 days run, and who does what?
| When | You | Us |
|---|---|---|
| Day 1 | Join the kickoff call | Go through your offer, buyers and sales calls |
| Within 72 hours | Send access: ad account, domain, calendar, recorded sales calls | Start the research and the scripts |
| Next | Nothing | Write the video or webinar, ads, pages, emails, texts and sales scripts |
| Within 72 hours of scripts | Record 3 short videos | Edit them into the funnel |
| As each piece is ready | Approve it within 48 hours | Build the pages, booking flow, CRM and tracking |
| By day 12 | Fund the ad account | Load the 30 ads and test every step |
| Day 14 | Take the first calls | Live and taking bookings |
| Next 30 days | Work the calls, share recordings | Stay with you until it is booking calls |
If the full system isn't live and taking bookings within 14 days of kickoff, we keep working for free until it is. The clock pauses while a step is waiting on you.
Your build calendar
7What results should you expect in the first 90 days?
Month 1 is for learning. Months 2 and 3 fix the weakest step. It can take 2 to 3 months to dial a new funnel in.
Month 1 runs below months 2 and 3
Other operators' numbers, not ours.
| Number | Month 1 | Months 2, 3 |
|---|---|---|
| Show rate | 40% to 50% | 60%+ |
| Close rate, one call | 20% to 25% is usual | 25%; 30%+ is above average |
| Cost per booked call | $100 to $300; $500 to $1,000 for long sales cycles or very big tickets | |
| Winning ads | 1 or 2 out of 30 | |
| Webinar return | About break-even when it is not working yet | 3x to 5x when it works |
| Cash floor | At least $1.20 back for every $1 of ads | |
At low volume, a show rate moving from 60% to 45% over a few weeks is often just noise. Judge the funnel on a month, not a week.
What our installs have done
Real client. Not typical.
See If You Qualify
Bring your chooser result and your numbers. We'll tell you which funnel we'd build and what it would take.
8The 90-day funnel math tool
Set month 1 a little worse than months 2 and 3. That is how it usually goes.
Sales are at full price. Expect to collect about $4,000 of every $5,000 after payment plans and refunds.
9Red flags: how do you spot a bad done-for-you marketing agency?
| Red flag | Why it matters | Ask them |
|---|---|---|
| A revenue guarantee | Nobody controls your offer or your closer | "What exactly do you guarantee?" |
| They own the ad account | You lose your data if you leave | "Whose account, pages and list are these?" |
| A template funnel | Your buyers' words are missing | "Do you write from my sales calls?" |
| No follow-up or scripts | Most leads never book on their own | "Who calls the leads, and with what script?" |
| A report, not raw numbers | You can't find the weak step | "Can I see spend, calls, shows and cash live?" |
| Three ads at launch | Too few to find a winner | "How many ads do we launch with?" |
| No date to go live | Builds drift for months | "What happens if it is late?" |
Our answers: no revenue guarantee, a 14-day live guarantee, you own every account, copy from your calls, scripts for every role, a live dashboard and 30 ads at launch.
10What have done-for-you funnels done for real clients?
| Client | Funnel | Result |
|---|---|---|
| New high-ticket offer | Cold traffic webinars | $0 to $1,230,101 in 60 days, 300+ booked calls |
| B2B offer, $15,000 | Webinar and booking flow | $66 per booked call |
| Karl Yombom | Low-ticket front end, booking flow | $40K, $75K, then $95K cash a month |
| Live webinar | Cold Meta ads to a webinar | $40,000 collected on $710 of ads |
| Funding education | Ads into a free Skool group | $12K a month to $415K collected in 2026 |
Not typical. Each is a specific client. More on the case studies page.
11Worked example: Grace's first 90 days
Grace is a made-up business coach, not a client result. She sells an $8,000 program, makes $30,000 a month and has one closer. A VSL funnel fits. She spends $200 a day.
| Line | Month 1 | Months 2 and 3, each |
|---|---|---|
| Ad spend | $6,000 | $6,000 |
| Cost per booked call | $200 | $150 |
| Booked calls | 30 | 40 |
| Show rate | 50% = 15 calls | 60% = 24 calls |
| Close rate | 20% = 3 clients | 25% = 6 clients |
| Sales | $24,000 | $48,000 |
That is $120,000 on $18,000 of ads over 90 days. Month 2 improved because she added a video to the confirmation page and fixed the ads that cost the most per call. In one funnel, one video on the confirmation page raised show rate by 19%.
12What to do this week
- Run the chooser at the top. Note the funnel and the cost per booked call to plan for.
- Check your offer has sold, with clients who got real results.
- Pull 10 recorded sales calls. They become the script.
- Decide who takes the calls on day 14: you or a closer.
- Set a daily ad budget you can hold for 90 days, from $150 a day.
- Put your numbers in the 90-day tool and bring them to your call.
Before any build, audit what you already have. Get the client acquisition system audit skill and run it on your current funnel.
13Are you ready for a done-for-you funnel?
Pick what is true today. If you are not sure where your business leaks, find the exact bottleneck in your business.
If it says ready, see if you qualify and bring the copied note to the call.
Find the exact bottleneck in your business
Frequently asked questions
What is a done-for-you funnel?
A done-for-you funnel is a client acquisition system an agency builds and launches for you: ads, pages, a video or webinar, an application, a calendar, follow-up, sales scripts and tracking. You bring the offer and proof. The agency builds the rest.
What does done for you mean?
Done for you means the work is done by someone else, start to finish. You don't learn the software or write the copy. You approve each piece and take the sales calls. Done with you means they coach you while you build it yourself.
Do sales funnels really work?
They work when the offer already sells and someone follows up every lead. Operators commonly report only about 10% of leads book a call on their own, so the follow-up and the sales team matter as much as the pages.
How much does a done-for-you funnel cost?
Ours is a one-time five-figure install, with the exact number on the call and no retainer to start. Ad spend is separate. You pay it straight to Meta from your own ad account, from $150 a day.
How long does it take to build a done-for-you funnel?
We build and launch ours in 14 days from kickoff. If it isn't live and taking bookings by then, we keep working for free until it is. The clock pauses while a step is waiting on you.
Is a funnel a CRM?
No. The funnel is the path a buyer takes: ad, page, video, application, call. The CRM is where every lead, call and sale is stored. A done-for-you build should set up both and connect them.
How do you build your own funnel?
Pick one funnel for your price, write the video from your real sales calls, put the application and calendar on one page, set texts and calls within minutes of every opt-in, and add reminders. Then track cost per booked call, show rate and close rate.
Do you guarantee revenue?
No, and be careful of anyone who does. Our guarantee covers the build being live and taking bookings on time. Results depend on your offer, your ad spend and how well your team works the calls.
$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Bring your chooser result to the call.
If you're not a fit, we tell you what to fix first.
Book your callKeep reading: Funnel typesSales funnelHigh ticket funnelCoaching funnelApplication funnelDone-for-you VSL funnelDone-for-you webinar funnel
Grace is a made-up example. Her numbers show how the maths works and are not a client result. Benchmarks on this page are what other operators commonly report. They are not Cashflow Coaches results and not a promise. Every real result on this page is a past result from a specific client. None of them is typical.