1A $15,000 B2B offer sold on a call
The client, Blake Mathews, sold a business-to-business offer at $15,000, closed on a sales call. This is a different webinar from his other cases. This page does not name the business.
| Starting point | Number |
|---|---|
| Market | B2B |
| Ticket price | $15,000 |
| How it sells | On a sales call |
| What they needed | Booked calls at a cost that made sense |
Busy buyers and costly calls
A $15,000 offer can afford a pricey call. But B2B buyers are busy and hard to reach, and a calendar full of the wrong people wastes the sales team's day. The job was booked calls with real buyers on them, at a cost well under what one sale brings in.
B2B offers sold on ads usually cost about $3,000 to win one customer, give or take $1,500.
2What we built: ads, a webinar, a booking flow and a call team
Meta ads
We built the ads. Retargeting ads, the ones shown again to people who already saw the first ones, were not switched on yet.
The webinar
The ads sent people to a webinar. The booked call came after it.
The booking flow
After the webinar, a booking flow sent qualified people straight to the sales team's calendar.
Diallers and closers
A full team of diallers and closers was brought on to take the calls. Diallers call and follow up. Closers take the sales calls.
3$66 a call, so one sale pays for about 227
| Step | What we measured | Number |
|---|---|---|
| Meta ads | Retargeting ads live | 0 |
| Booked call | Cost per booked call | $66 |
| Sale | Ticket price | $15,000 |
| Ratio | How it is worked out | Result |
|---|---|---|
| Booked calls one sale pays for | $15,000 ÷ $66 | about 227 |
| Close rate needed to cover the ads | $66 ÷ $15,000 | about 0.44% |
| Calls from $150 a day of ads | $4,500 a month ÷ $66 | about 68 a month |
$150 a day is the lowest ad budget we work with.
A normal booked call costs $100 to $300, and $500 to $1,000 for long sales cycles or big tickets. A $15,000 B2B sale usually sits at the top of that range. $66 is well under all of it.
Run it on your numbers
Set the close rate to yours.
The 20% close rate is a starting value, not the client's.
4$66 per booked call, as posted
See If You Qualify
Bring your cost per booked call from the tool above. We'll go through your numbers together and tell you what we would build first.
5A webinar before the call keeps a big-ticket call cheap
1. A webinar in front of the call
The ads did not ask a cold stranger to book a $15,000 call straight away. They sent people to a webinar first, and the call came after it.
2. Only qualified people reached the calendar
The booking flow sent qualified people straight to the sales team, so the $66 calls were with people who could buy.
3. People to take the calls
A full team of diallers and closers was brought on to call every lead back.
4. Room left to grow
Retargeting was still off, so the $66 came from first-touch ads alone.
What to copy this week
- Work out your cost per booked call. Ad spend last month divided by calls booked last month.
- Work out how many calls one sale pays for. Your price divided by your cost per booked call.
- Put a webinar or video in front of the call. Let people learn what you sell before they book.
- Add qualifying questions to your booking page. So the calendar fills with people who can buy.
- Line up people to call every lead back. A dialler or setter, not just a closer.
- Hold retargeting until first-touch ads work. Then switch it on and watch cost per call.
6Build it yourself with Claude
Free Claude skill: download the show rate and pre-call sequence. It builds the 13 touches between a booked call and the call itself, so more booked calls show up, and show up ready to buy.
7Want this built for you?
Not sure which step is leaking in your business? Take the bottleneck quiz first. If you already know, book a call and we will go through your numbers together and tell you what we would build first.
Find the exact bottleneck in your business
Frequently asked questions
How cheap can a booked sales call get on Meta ads?
In this case, $66 per booked call on Blake Mathews's $15,000 B2B offer, before retargeting was switched on. That is a real result from one client and it is not typical. Operators commonly report $100 to $300 per booked call as a normal number to plan with, and more for big tickets.
What is a good cost per booked call?
Judge it against your price, not anyone else's number. Divide your price by your cost per call. Here, $15,000 divided by $66 means one sale pays for the ads behind about 227 booked calls.
What is retargeting, and why does it matter here?
Retargeting ads are shown again to people who already saw your first ads or visited your page. None were running yet when calls cost $66, so that number came from first-touch ads alone.
Do Meta ads work for B2B offers?
They did here. The ads sent people to a webinar first, then a booking flow sent qualified people to the sales team. Operators selling B2B offers on ads commonly report about $3,000 to win one customer.
What did Cashflow Coaches build for this offer?
The Meta ads, the webinar, and a booking flow that sent qualified people straight to a team of diallers and closers.
What was the close rate?
It was not published, so we do not show one. Use the tool above with your own close rate to see what $66 calls would mean for you.
Is this result typical?
No. It is a real result from one client. Your result depends on your offer, your price, your market, your ad spend and your sales team. Cashflow Coaches does not guarantee revenue.
More case studies
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$40,000 collected on $710 of Meta ads
Karl Yombom: $15K months to $95K cash in a month
$10M+ in client results. I run Cashflow Coaches, a done-for-you marketing, sales, operations and tracking agency. We handle everything from paid ads, funnels, webinars, VSLs and Skool communities to setters, closers, ops and tracking. Two-time Skool Games winner.
Keep reading: All case studies$0 to $1.23M in 60 days$40,000 on $710 of adsClient acquisition cost calculatorClient acquisition systemDone-for-you webinar funnelFind your bottleneck (quiz)
Results are not typical. The business in this case is not named on this page. The $4,500 budget and 20% close rate in the tool are starting values, not this client's numbers. Every figure on this page comes from a client's payment dashboard or a post we published at the time. It is a past result from one specific business, not a promise of what you will make. Your results depend on your offer, your price, your market, your ad spend, your sales team and your own effort. Names, emails and payer details in the screenshots are blurred.